Consumer Contact: Children and Advertising 


Russ Van Arsdale was in the studio on Monday speaking with Wayne about the effects of advertising on children in this week’s Consumer Contact segment. He says it is important to monitor the kind of advertising your child is exposed to, to ensure they are not receiving negative influences.


Children on average are in front of screens 53 hours per week, and it is important to know the kind of messages they are receiving. Since they “grow up faster,” they likely absorb adult-oriented messages more readily. Recent news has shown the possibility that this generation will live a shorter lifetime than their parents, the first time this has ever happened. Critics argue many contributing factors are inspired by our own behaviors, and that advertising prompts these behaviors.


For further reading on the topic, Russ recommends the book: How Advertising Works and Why You Should Know, or you can visit the group “Parent Further,” at: