Consumer Contact: Mini-Wheats Settlement

Updated 2 years ago

Russ Van Arsdale was in for Consumer Contact telling us about the proposed settlement in the class action lawsuit against Kellogg, the company that manufactures Frosted Mini-Wheats cereal.The Federal Trade Commission (FTC) filed it’s case against Kellogg in 2009. They charged them with unfair or deceptive advertising. The issue was a series of TV commercials telling moms the cereal could help their children in school. The ads even claimed that Frosted-Mini Wheats had been “clinically shown to improve kids attentiveness by nearly 20%” When the FTC challenged Kellogg to back up their claim the company agreed to tone down their advertising claims, while they denied any wrongdoing.Boxes of Frosted Mini-Wheats now claim to keep eaters “full and focused all morning.” The proposed settlement orders Kellogg to limit it’s claim to “clinical studies have shown that kids who eat a filling breakfast like Frosted Mini-Wheats have an 11% better attentiveness in school than kids who skip breakfast” or to have similar wording.Consumers who feel they were mislead by the ads that ran from January 2008 to October 2009 may file claims through a website Kellogg created cerealsettlement.com Forms can be filled out online or printed and mailed. Consumers who file claims may receive up to $5 per box of Frosted Mini-Wheats they purchased up to a maximum of $15.


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