Dead River Company has announced a partnership with Hannaford supermarkets to launch a campaign called Share the Warmth.
The grocery stores will accept donations for the fund through January 31.
Then Dead River will match the donations collected, up to $100,000.
United Way will be responsible for handing out the money. They say calls requesting fuel assistance jumped more than 300% since this time last year.
Meg Baxter of the United Way says she’s shocked at how many people who are asking for help. Many of whom have never needed assistance before, or don’t qualify for federal heating programs.
If you do need help, she suggests calling 211. You will be directed to the appropriate agency.